BTX Today Advertising Media Kit
Reach readers across Brownsville and the greater Rio Grande Valley with local display advertising, sponsored content, newsletter placements and video inventory.
Display Advertising Packages
BTX Today display packages use the same rate structure as El Paso Matters, with placement options for run of site and targeted local sections.
| Package | Targeting | Included Ad Sizes | Options | Total Cost |
|---|---|---|---|---|
| Level 1 | Run of site | 728×90, 300×250, 300×600, 320×50 | Static or animated display ads | $500 |
| Level 2 | Run of site or category targeting | 728×90, 300×250, 300×600, 320×50 | Video, social and YouTube feed integration available | $1,000 |
| Level 3 | Run of site or category targeting | 728×90, 300×250, 300×600, 320×50, 970×90, 320×100, 970×250 | Video, social and YouTube feed integration available | $2,500 |
Sponsored Content
| Product | Placement | Length | Cost |
|---|---|---|---|
| Partner Story | Homepage promotion for 30 days and Partner Stories category for one year. Includes display ad promotion and one social media post. | 750-1,000 words | 1 story: $1,000 6 stories within 12 months: $750/story 12 stories within 12 months: $500/story |
| Sponsored Email | Advertiser message sent to the primary newsletter subscriber list. | Approx. 500 words | 1 email: $1,000 6 emails within 12 months: $750/email 12 emails within 12 months: $500/email |
Newsletter Advertising
| Placement | Ad Size | Run | Cost |
|---|---|---|---|
| Weekly Newsletter | 300×250 display ad | 1 month, 4-5 newsletters | $1,000 |
| Specialty Newsletter | 300×250 display ad | 1 month, 2 newsletters | $200 |
Creative Specs
| Ad Type | Dimensions | File Types | Maximum File Size |
|---|---|---|---|
| Billboard | 970×250 | GIF, JPEG, HTML5 | 200KB |
| Super Leaderboard | 970×90 | GIF, JPEG, HTML5 | 200KB |
| Leaderboard | 728×90 | GIF, JPEG, HTML5 | 200KB |
| Medium Rectangle | 300×250 | GIF, JPEG, HTML5 | 200KB |
| Half Page | 300×600 | GIF, JPEG, HTML5 | 200KB |
| Small Mobile Banner | 320×50 | GIF, JPEG, HTML5 | 100KB |
| Large Mobile Banner | 320×100 | GIF, JPEG, HTML5 | 100KB |
Sponsored Content and Video Specs
| Product | Specs |
|---|---|
| Partner Story | 750-1,000 words; 30-day dedicated homepage slot; 3 social media posts; accompanying 728×90, 300×250 and 320×50 assets. |
| Sponsored Email Blast | 250-500 words; sent to primary subscriber list; 300×250 display asset. |
| Pre-roll Video | 1280×720 minimum, 16:9, MPEG4/3GPP/MOV/VAST/VPAID, 30MB maximum, 15-30 seconds. |
| Mid-roll Video | 1280×720 minimum, 16:9, MPEG4/3GPP/MOV/VAST/VPAID, 30MB maximum, up to 15 seconds. |
Build a Local Campaign
BTX Today can package display advertising, sponsored content, newsletter placements and video around local coverage areas including Brownsville, South Padre Island, Starbase, Harlingen, San Benito, Los Fresnos, Port Isabel and the broader Rio Grande Valley.