The City of Brownsville, its Planning and Redevelopment Department and Downtown Manager, in partnership with Freese and Nichols, Inc., officially launch the Brownsville Downtown Renaissance Master Plan at a special announcement. The master plan marks the beginning of a transformational initiative aimed at revitalizing the City’s historic core.
The comprehensive plan sets forth a long-term vision that prioritizes land use, walkability, housing, parks and public spaces, infrastructure upgrades, economic development, parking, and the preservation of the City’s unique architectural, historical, and cultural assets.
“This is about further developing a space where entrepreneurs can come build and operate their business. Residents can come and enjoy a healthy, family outing, and fulfilling experience. And visitors and tourists can come experience Brownsville’s rich culture and history,” said Mayor John Cowen, Jr., City of Brownsville. “We’re not just reimagining downtown we’re investing in our future.”
The Downtown Renaissance Master Plan builds upon momentum already visible in the district. Notable improvements include the BTX Fiber Broadband Ring, with Downtown representing 25% of its footprint; renovation of the Majestic Theater into UTRGV’s new Performing Arts Center; the El Jardin affordable housing project, expected to welcome families starting in the Fall of 2025; Samano Studios redevelopment, with housing units, a corner grocery store, and rooftop farm; investment in downtown water and wastewater upgrades through ARPA grants funds; historic preservation funding, including Market Square and the San Fernando Building; and, enhancements in parking lots and the new courtesy BTX Connect Downtown Circular shuttle.
The City’s Planning and Redevelopment Department, in partnership with Freese and Nichols, will host public outreach meetings and on-line surveys so that residents can offer their comments and suggestions, to help the City shape the master plan and the future of downtown. This includes community workshops, pop-up events, and surveys targeting residents, local businesses, nonprofit leaders, artists, and students.
“We are excited to partner with our residents, stakeholders, and Freese and Nichols to shape a downtown that reflects the pride and potential of Brownsville,” said Helen Ramirez, ICMA-CM, AICP, Brownsville City Manager. “Together, we are building One City with One Vision. The Downtown Renaissance Master Plan gives our community unique opportunities to come together and design a roadmap that reflects our shared aspirations for economic vitality, cultural expression, and quality of life.”
The Downtown Renaissance Master Plan aligns with and integrates other major City initiatives including the and Parks, Health and Recreation Master Plan, the BTX Mobility Plan, Park Master Plan, and Sidewalk & Trails Plan, ensuring a holistic and inclusive approach.
“We are harmonizing the old with the new, creating a downtown experience that is more walkable, enjoyable and full of life,” said Daniel Leal, Director of Planning and Redevelopment and Downtown at the City of Brownsville. “This plan will position downtown as a regional destination for arts, culture, tourism, and commerce.”
Brownsville residents are encouraged to visit Brownsville Downtown Renaissance Plan | Engage Freese to explore the interactive map and stay updated on upcoming public engagement opportunities. The draft of the Downtown Renaissance Master Plan is expected to be completed by May 2026, with final adoption anticipated by June 2026.